The Backlink Marketplace Buyer's Guide: End-to-End
The cornerstone of the buyer path: intake, target pages, budgets, discovery, briefs, approval, verification, and reporting.
MP
Marketplace Operations
ConsoleBoard Marketplace Team
The ConsoleBoard Marketplace Team writes the buyer- and publisher-side operations guides for the Backlink Marketplace, covering intake, approval, verification, and payouts.
Published articles
Publisher Operations in the Backlink Marketplace: The Complete Guide
The cornerstone of the publisher path: eligibility, topics, editorial control, pricing, payouts, and disclosure.
Backlink Marketplace Buyer Intake Checklist
Goal, target pages, budget, audience, and constraints for a buyer intake.
Publisher Eligibility Checklist
Topical focus, quality, editorial control, and compliance checks for publishers.
Backlink Marketplace vs. Outreach: Which Fits Your Campaign?
A decision framework comparing marketplace placements and manual outreach.
Backlink Campaign Intake SOP and Template
An SOP and intake template for starting a Backlink Marketplace campaign.
Publisher Outreach and Approval SOP
An SOP for reviewing, approving, and publishing marketplace placements.
Backlink Marketplace Buyer's Guide: Campaign Intake
The first buyer step: capture goal, target pages, budget, audience, and constraints into a brief.
Defining Target Pages for a Backlink Campaign
How to select target pages with commercial value for a marketplace campaign.
Setting a Backlink Campaign Budget
How to budget publisher fees, commission, content, and a revision reserve.
Publisher Discovery in the Backlink Marketplace
How to discover and shortlist publishers for a marketplace campaign.
Evaluating Publisher Relevance and Quality
How to vet publishers for topical relevance, audience, and editorial standards.
Writing Content Briefs for Marketplace Placements
How to brief publishers on topic, target page, anchor, and disclosure.
The Editorial Approval Process for Sponsored Content
How editorial approval works and what to check before publication.
Publication and Placement Verification
How to verify a placement is live, correct, and disclosed.
Monitoring Placements and Expenses
How to monitor link integrity, page availability, and expenses over time.
Client Reporting for Backlink Campaigns
How to report placements, spend, and status without overclaiming outcomes.
Publisher Eligibility in the Backlink Marketplace
The first publisher step and bridge from the buyer path: eligibility criteria and standards.
Accepted Topics and Prohibited Categories for Publishers
Accepted topics and prohibited categories for marketplace publishers.
Editorial Control for Marketplace Publishers
How publishers review, reject, and maintain standards on placements.
Publisher Pricing and Marketplace Commission
How to set prices and how the marketplace commission applies.
Approval, Rejection, and Revisions for Publishers
How publishers approve, reject, and request revisions on placements.
Publisher Earnings and Payouts
How publisher earnings accrue and how payouts work in the marketplace.
From Buyer to Publisher: Understanding Both Sides of the Marketplace
A bridge article connecting the buyer path (81-90) to the publisher path (91-98).
The Backlink Marketplace End-to-End: Buyer and Publisher Paths Connected
The end-to-end connector article linking the buyer and publisher sequences through articles 91 and 100.