Publisher Outreach and Approval SOP

This SOP covers how publishers review, approve, and publish marketplace placements. It ensures editorial control is exercised consistently. See Publisher Operations in the Backlink Marketplace for the full guide.

Objective

Review each placement against the publisher's editorial standards and marketplace policy, and approve, reject, or request revisions before publication.

Procedure

1. 1Receive the brief

   Review the buyer's content brief: topic, target page, anchor guidance, and disclosure requirement.

2. 2Assess relevance

   Confirm the placement is topically relevant to the publisher's site. Reject if it is not.

3. 3Assess quality

   Review the content for originality, accuracy, and usefulness. Reject scraped or spun content.

4. 4Check compliance

   Confirm the disclosure label and link attribute (rel="sponsored" or rel="nofollow") will be applied.

5. 5Approve or request revisions

   Approve if the placement meets all standards. Request revisions if it needs changes. Reject if it cannot meet standards.

6. 6Publish with disclosure

   Publish the placement with the visible disclosure label and correct link attribute.

7. 7Notify the buyer

   Confirm publication and provide the live URL for verification.