Sponsored Content Disclosure Requirements

This article is linked from every article in the library that discusses compensated placement or sponsored content. It defines the disclosure requirements that govern marketplace placements. Disclosure is not optional — it is a condition of publishing compensated content through the Backlink Marketplace.

Why disclosure matters

Disclosure lets readers identify compensated content and lets search engines understand the commercial relationship. Google's guidelines require paid links that pass PageRank to be qualified with rel="sponsored" or rel="nofollow". Many jurisdictions also require clear disclosure of paid endorsements. Disclosure protects readers, publishers, and buyers simultaneously.

What must be disclosed

• That the placement is compensated (sponsored or contributed)
• The commercial relationship where required by law
• The correct link attribute on any outbound link to the buyer's site

How to disclose

Placement of disclosure

Disclosure should be visible and near the content — not buried in a footer or hidden behind a toggle. Readers should recognize compensated content without effort.

Limitations

This article reflects marketplace policy and Google's public guidance as of publication. Legal disclosure obligations vary by jurisdiction; publishers and buyers are responsible for complying with applicable advertising and consumer-protection laws, which may exceed these baseline requirements.