Link Building Compliance: Google's Guidelines and Marketplace Disclosure
The cornerstone of compliance: Google's link policies, disclosure, and link attributes for compensated placement.
PC
Policy & Compliance
ConsoleBoard Policy & Compliance
ConsoleBoard Policy & Compliance maintains the compliance, disclosure, and link-attribute guidance that governs marketplace content and compensated placement.
Published articles
Sponsored Content Disclosure Checklist
Label, link attribute, and placement checks for sponsored content disclosure.
Sponsored vs. Contributed vs. Guest Content: A Comparison
Definitions, disclosure, and link attributes for sponsored, contributed, and guest content.
Dofollow vs. Nofollow vs. Sponsored: Link Attribute Guide
A comparison of dofollow, nofollow, and sponsored attributes and when each applies.
Link Building Tactics Compared: Risk, Effort, and Reward
A risk/effort/reward comparison of common link building tactics.
Sponsored Content Disclosure Requirements
What must be disclosed, how, and where — the reference linked from every compensated-placement article.
Link Attribute Guidance for Sponsored and Contributed Content
When to use rel=sponsored, rel=nofollow, and rel=ugc — the reference linked from every compensated-placement article.