ConsoleBoard
Compliance & Policy

Sponsored Content Disclosure Checklist

Label, link attribute, and placement checks for sponsored content disclosure.

PCConsoleBoard Policy & Compliance📅 Published October 1, 2026⏱ 5 min read

This checklist confirms disclosure is correct before a compensated placement is published. Disclosure is not optional — it is a condition of marketplace participation. See Sponsored Content Disclosure Requirements for the full requirements.

Disclosure label

  • A visible 'Sponsored' or 'Advertisement' label is present
  • The label is near the content (not buried in a footer)
  • The label is readable without user action (no toggle or hover)

Link attribute

  • Outbound links to the buyer's site use rel="sponsored" or rel="nofollow"
  • The attribute is present in the initial HTML (not added by JS after load)
  • No dofollow links pass PageRank on compensated placements

Final check before publication

  • Disclosure is visible on the live page
  • Link attributes are correct on the live page
  • The placement matches the agreed brief
  • The target URL is correct

Primary sources