Link Building Compliance: Google's Guidelines and Marketplace Disclosure
The cornerstone of compliance: Google's link policies, disclosure, and link attributes for compensated placement.
Google's link and content guidelines, sponsored-content disclosure, link attributes, and marketplace policy — what is and is not allowed.
9 published articles
The cornerstone of compliance: Google's link policies, disclosure, and link attributes for compensated placement.
Label, link attribute, and placement checks for sponsored content disclosure.
Definitions, disclosure, and link attributes for sponsored, contributed, and guest content.
A comparison of dofollow, nofollow, and sponsored attributes and when each applies.
A risk/effort/reward comparison of common link building tactics.
What must be disclosed, how, and where — the reference linked from every compensated-placement article.
When to use rel=sponsored, rel=nofollow, and rel=ugc — the reference linked from every compensated-placement article.
A bridge article connecting the buyer path (81-90) to the publisher path (91-98).
The end-to-end connector article linking the buyer and publisher sequences through articles 91 and 100.