Publisher Eligibility Checklist
Topical focus, quality, editorial control, and compliance checks for publishers.
This checklist determines whether a site qualifies to publish in the Backlink Marketplace. Eligibility is based on topical focus, content quality, editorial control, and compliance. See Publisher Eligibility in the Backlink Marketplace for the full guide.
Topical focus and quality
- Site has a clear subject area with original content
- Content is original (not scraped or spun)
- Site has a visible editorial policy or about page
- Site has a contact path (not anonymous)
Editorial control
- Publisher reviews every placement before publication
- Publisher can reject placements that do not meet standards
- Publisher maintains final say on content quality
Compliance
- No prohibited categories (see Accepted Topics)
- Willing to apply rel="sponsored" or rel="nofollow" on compensated links
- Willing to disclose compensated content visibly
- No history of link scheme violations
Primary sources
- Link spam policies โ Google Search Central (accessed 2025-01-15)