Accepted Topics and Prohibited Categories for Publishers

The marketplace defines which topics publishers may offer placements for and which categories are prohibited. This guide covers accepted topics and prohibited categories for marketplace publishers. See Publisher Eligibility in the Backlink Marketplace for eligibility.

Accepted topics

Publishers may offer placements in any topic area that is legal, original, and does not fall into a prohibited category. Common accepted topics include business, technology, health, finance, education, home and garden, travel, and lifestyle — provided the content is original and useful.

Prohibited categories

• Illegal content or content promoting illegal activities.
• Adult content that violates platform policy.
• Gambling (where not legally permitted).
• Content that violates Google's spam policies.
• Scraped, spun, or plagiarized content.
• Content designed to deceive search engines.