Defining Target Pages for a Backlink Campaign
How to select target pages with commercial value for a marketplace campaign.
Target pages are the pages a backlink campaign promotes — the pages placements should point to. Choosing the right target pages determines whether the campaign supports commercial goals. This guide covers how to select target pages with commercial value. See The Backlink Marketplace Buyer's Guide for the full process.
What makes a good target page
| Criterion | Why it matters |
|---|---|
| Commercial value | The page should support a business goal (leads, sales) |
| Conversion-ready | The page should be ready to convert visitors |
| Relevant to the placement | The placement topic should relate to the page |
| Already indexed | The page should be crawlable and indexed |
Good vs. bad target pages
| Good target | Poor target |
|---|---|
| Service page with a clear CTA | Homepage with no clear conversion path |
| Location page with unique content | Thin or duplicate page |
| Cornerstone guide with depth | A page that is not indexed |
| Product page with pricing | A page unrelated to the placement topic |
Primary sources
- Link schemes — Google Search Central (accessed 2025-01-15)