⏱ 16 min read
The Backlink Marketplace Buyer's Guide: End-to-End
The cornerstone of the buyer path: intake, target pages, budgets, discovery, briefs, approval, verification, and reporting.
October 1, 2026Read →
Backlink Marketplace
Buyer-side operations in the Backlink Marketplace — intake, budgets, publisher discovery, briefs, approval, verification, and reporting.
14 published articles
Published articles
⏱ 6 min read
Backlink Marketplace Buyer Intake Checklist
Goal, target pages, budget, audience, and constraints for a buyer intake.
October 1, 2026Read →
⏱ 8 min read
Backlink Marketplace vs. Outreach: Which Fits Your Campaign?
A decision framework comparing marketplace placements and manual outreach.
October 1, 2026Read →
⏱ 7 min read
Backlink Campaign Intake SOP and Template
An SOP and intake template for starting a Backlink Marketplace campaign.
October 1, 2026Read →
⏱ 9 min read
Backlink Marketplace Buyer's Guide: Campaign Intake
The first buyer step: capture goal, target pages, budget, audience, and constraints into a brief.
October 1, 2026Read →
⏱ 7 min read
Defining Target Pages for a Backlink Campaign
How to select target pages with commercial value for a marketplace campaign.
October 1, 2026Read →
⏱ 7 min read
Setting a Backlink Campaign Budget
How to budget publisher fees, commission, content, and a revision reserve.
October 1, 2026Read →
⏱ 7 min read
Publisher Discovery in the Backlink Marketplace
How to discover and shortlist publishers for a marketplace campaign.
October 1, 2026Read →
⏱ 7 min read
Evaluating Publisher Relevance and Quality
How to vet publishers for topical relevance, audience, and editorial standards.
October 1, 2026Read →
⏱ 7 min read
Writing Content Briefs for Marketplace Placements
How to brief publishers on topic, target page, anchor, and disclosure.
October 1, 2026Read →
⏱ 7 min read
The Editorial Approval Process for Sponsored Content
How editorial approval works and what to check before publication.
October 1, 2026Read →
⏱ 7 min read
Publication and Placement Verification
How to verify a placement is live, correct, and disclosed.
October 1, 2026Read →
⏱ 7 min read
Monitoring Placements and Expenses
How to monitor link integrity, page availability, and expenses over time.
October 1, 2026Read →
⏱ 7 min read
Client Reporting for Backlink Campaigns
How to report placements, spend, and status without overclaiming outcomes.
October 1, 2026Read →