Backlink Marketplace Buyer Intake Checklist
Goal, target pages, budget, audience, and constraints for a buyer intake.
This checklist captures everything needed before a Backlink Marketplace campaign begins. A campaign without a documented intake tends to drift. See Backlink Marketplace Buyer's Guide: Campaign Intake for the full process.
Business goal
- State the business goal as a verifiable outcome (a live, disclosed placement)
- Do not set ranking or traffic goals (not controllable)
- Define what success looks like at the end of the campaign
Target pages and audience
- List the target pages placements should point to
- Confirm each target page has commercial value or conversion intent
- Define the audience the placements should reach
- Note any brand-safety or industry constraints
Budget and constraints
- Set the total budget (publisher fees + commission + content + revision reserve)
- Note geography constraints (if any)
- List prohibited categories or publishers
- Confirm the disclosure and link-attribute requirements are understood
Primary sources
- Link schemes — Google Search Central (accessed 2025-01-15)