ConsoleBoard
Analytics & Reporting

Monthly Local SEO Reporting Checklist

Metrics, evidence, narrative, and next steps for a monthly local SEO report.

SRConsoleBoard SEO Research📅 Published October 1, 2026⏱ 7 min read

A monthly report builds trust by showing what was measured, what changed, and what is next. This checklist covers the structure of a monthly local SEO report. See Local SEO Analytics for the measurement framework and the Monthly Local SEO Report Template for the template.

Metrics

  • Search Console: impressions, clicks, CTR, average position (month-over-month)
  • Business Profile: profile views, searches, calls, direction requests
  • Conversions: form submissions, calls tracked as conversions
  • Indexation: indexed page count, coverage errors

Evidence and narrative

  • Include screenshots or data exports as evidence
  • Compare to the previous month and to the baseline
  • Explain what work was done during the period
  • Use non-causal language for attribution
  • Highlight wins and acknowledge declines honestly

Next steps

  • List the planned actions for the next period
  • Prioritize by expected impact and effort
  • Flag any issues that need the client's input
  • Set expectations honestly (no ranking guarantees)

Primary sources