Monthly Local SEO Report Template

This is a reusable monthly local SEO report template. It structures metrics, evidence, and narrative so clients can trust the report. See Monthly Local SEO Reporting Checklist for the checklist and Local SEO Analytics for the framework.

Report template

1. 1Executive summary

   One paragraph: what was done, what changed, and what is next. Use non-causal language.

2. 2Key metrics

   Table of month-over-month metrics: impressions, clicks, CTR, position, profile actions, conversions.

3. 3Evidence

   Screenshots or data exports from Search Console and Business Profile.

4. 4Work completed

   List of actions taken during the period (content published, technical fixes, profile updates).

5. 5Opportunities and risks

   Identified opportunities (striking-distance keywords, content gaps) and risks (declining pages, coverage errors).

6. 6Next steps

   Prioritized action list for the next period with expected impact and effort.

Example metrics table