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Content Strategy

Local Content Brief Checklist

Audience, intent, target query, internal links, and CTA for a local content brief.

CBConsoleBoard Editorial Team📅 Published October 1, 2026⏱ 6 min read

A content brief is the document that travels with an article from assignment to publication. This checklist defines what every local content brief must contain. See Local Content Strategy for the strategic context.

Audience and intent

  • Target reader is defined (who they are and what they need)
  • Primary search intent is stated (informational, commercial, navigational)
  • Target query or topic is specified
  • Job to be done is described (the reader's situation and goal)

Structure and content

  • Working title and proposed slug
  • Outline with H2 and H3 headings
  • Key points to cover
  • Practical element (checklist, table, steps, or framework)
  • Internal links to include (cornerstone, related articles)
  • External sources to cite

CTA and metadata

  • Intent-appropriate CTA is specified
  • Meta description is drafted (under 160 characters)
  • Category is assigned
  • Author role is assigned

Primary sources