Content Quality Review Checklist
Originality, usefulness, accuracy, and structure checks.
This checklist covers the quality review an article must pass before publication. It ensures originality, usefulness, accuracy, and structure. See our content methodology for the full model.
Originality and accuracy
- Content is original (not scraped, spun, or paraphrased from another source)
- Factual claims are verified against primary sources
- No fabricated statistics, quotes, testimonials, or case studies
- No guaranteed rankings, traffic, or revenue claims
Usefulness and structure
- Article answers one primary search intent
- Article provides value beyond a generic summary
- Headings are hierarchical (one H1, H2s and H3s in order)
- A practical element is present (checklist, table, steps, or framework)
- Internal links are contextual and relevant
Language and readability
- Natural American English (no awkward phrasing)
- No keyword stuffing or repetitive phrasing
- No repetitive AI-generated introductions or conclusions
- Reading level is appropriate for the target audience
Primary sources
- Create helpful content โ Google Search Central Blog (accessed 2025-01-15)