GBP Posts: What to Publish and How Often
Post types, frequency, and content guidance for Business Profile posts.
Business Profile posts are short updates that appear on the profile. They expire after a set period, so consistency matters. This guide covers post types, frequency, and content guidance. See Google Business Profile Optimization for the full reference and the Business Profile Posting SOP for the workflow.
Post types
| Type | When to use | Example |
|---|---|---|
| Update | General news or information | New service now available |
| Offer | Promotion or discount | 10% off this month |
| Event | Time-bound event | Open house Saturday |
| Product | Showcase a product | New product launch |
How often to post
Post at least once per week. For businesses with frequent offers or events, post 2–3 times per week. Posts expire, so a stale profile signals inactivity. Consistency matters more than volume.
Content guidance
- Write a concise headline and description (under 1,500 characters).
- Attach a relevant photo or video.
- Choose a CTA button that matches the post intent.
- Keep the message relevant to local searchers.
Primary sources
- Business Profile posts — Google Business Profile Help (accessed 2025-01-15)