GBP Photos and Videos: A Practical Guide
What to photograph, how often, and how media affects profile performance.
Photos and videos help a Business Profile stand out and provide visual context for searchers. This guide covers what to photograph, how often, and how media affects profile performance. See Google Business Profile Optimization for the full reference.
What to photograph
| Photo type | Purpose |
|---|---|
| Exterior | Help customers find the business |
| Interior | Show the atmosphere and professionalism |
| Team | Humanize the business |
| Work / results | Demonstrate expertise |
| Logo and cover | Brand identity |
How often to add media
Add new photos regularly — at least monthly. Fresh media signals an active business. Videos can showcase services, team, or customer testimonials (genuine ones only).
Quality guidance
- Use well-lit, in-focus photos.
- Use the correct aspect ratio for each photo type.
- Avoid stock photos — use real photos of the business.
- Keep file sizes reasonable for fast loading.
Primary sources
- Business Profile photos — Google Business Profile Help (accessed 2025-01-15)