Mobile Usability Checklist for Local Sites
Tap targets, viewport, font sizes, and mobile-friendly layout checks.
Most local searches happen on mobile devices. A site that is not mobile-friendly loses visitors before they ever convert. This checklist covers mobile usability for local sites. See Technical SEO Audit for the broader context.
Viewport and layout
- Viewport meta tag is present:
<meta name="viewport" content="width=device-width, initial-scale=1"> - No horizontal scrolling at 375px width
- Layout uses responsive units (not fixed pixel widths)
- Tables are responsive (scroll horizontally or reflow)
Tap targets and text
- Tap targets (buttons, links) are at least 44ร44 pixels
- Tap targets have adequate spacing
- Body text is at least 16px
- Text is readable without zooming
Mobile performance
- Core Web Vitals pass on mobile (see Page Speed Checklist)
- Images are responsive (srcset or picture element)
- No intrusive interstitials above the fold
- Click-to-call phone links use tel: protocol
Primary sources
- Mobile-first indexing โ Google Search Central (accessed 2025-01-15)