Structured Data for Local Businesses: Beyond the Basics
Beyond LocalBusiness: reviews, FAQ, services, and event schema.
LocalBusiness schema is the baseline for local structured data, but richer schema can provide more context. This guide covers advanced structured data for local businesses. See the Schema Markup Checklist for Local Businesses for the baseline.
Beyond LocalBusiness
| Schema type | When to use | What it adds |
|---|---|---|
| Service | Service pages | Service type, provider, area served |
| FAQPage | Pages with FAQs | Question/answer pairs in search results |
| Review / AggregateRating | Pages with genuine reviews | Star ratings (only if genuine) |
| Event | Event pages | Event name, date, location |
| BreadcrumbList | All pages | Breadcrumb trail in search results |
FAQPage schema
FAQPage schema marks up question-and-answer pairs so they can appear as rich results. Each question and answer should be visible on the page. Google documents FAQ structured data in Search Central.
Validation
Validate all schema with the Rich Results Test. Fix all errors and warnings before launch. Schema must be present in the initial HTML, not injected by JavaScript after page load.
Primary sources
- Local business structured data — Google Search Central (accessed 2025-01-15)
- FAQ structured data — Google Search Central (accessed 2025-01-15)