Local Link Reclamation Checklist

Link reclamation is the process of finding brand mentions, broken links, and unlinked citations and turning them into links. It is one of the lowest-risk link-building tactics because the mention already exists. This checklist covers the reclamation process.

Find opportunities

• ✓Search for the business name in quotes to find unlinked mentions
• ✓Search for the business name plus 'review', 'interview', or 'featured'
• ✓Check for broken inbound links (404s pointing to old URLs)
• ✓Search for the business address or phone on directory sites
• ✓Check news sites and blogs for mentions without links

Outreach

• ✓Contact the site owner or author politely
• ✓Provide the exact URL and suggested anchor text
• ✓Explain why the link adds value to their readers
• ✓Follow up once if no response after a week

Track and maintain

• ✓Log each opportunity and its status
• ✓Confirm the link is live after outreach
• ✓Reclaim new mentions periodically (monthly or quarterly)